India’s leading music label and film production studio T-Series and India’s largest film and entertainment company Reliance Entertainment have entered a partnership to produce more than 10 films together across varied genres that include big-budget tent-poles as well as mid and small budget content-rich films.
As per Reliance Entertainment’s press release, this giant collaboration brings two major production houses together with an investment of approx. Rs. 1,000 crore which will bring forth films ranging through different genres, production scales, talent, and music.
For unversed, Bhushan Kumar’s T-Series and Reliance Entertainment, have worked together on the music marketing front for more than 100 films.
Now, for the first time, both studios will partners to produce a slew of multiple films and a great start of a larger long-term relationship for content creation between the two organisations.
The extensive line-up of films is in various stages of development. Bejeweled with three big-budgeted blockbusters the slate also features high content films headlined by some of the country’s most revered on-screen and off-screen talents.
While T-Series is the largest music record label in India and one of the top successful film production companies, Reliance Entertainment is one of the leading media and entertainment companies in the country and boasts of more than 300 commercially and critically acclaimed movies in its portfolio.
In recent years Reliance Entertainment has produced several hits under its partnerships with Rohit Shetty, Imtiaz Ali, Neeraj Pandey, Vikas Bahl, Vikramaditya Motwane, Anurag Kashyap, Ribhu Dasgupta, and S. Shashikant.
The new slate of films will be produced throughout the next 24 to 36 months, under the aegis of some of these partnerships and with over-promising filmmakers like Pushkar and Gayatri, Vikramjit Singh, Mangesh Hadawale, Srijit Mukherji, and Sankalp Reddy.
Given the pace of the developments, confirmed alignments with some of India’s biggest stars, four to five films will have a comfortable big-screen release worldwide, starting next year-2022.
Speaking on the partnership, Bhushan Kumar, Chairman and Managing Director, T-Series, said, “After working on music marketing together, this collaboration has happened on the right time and this will just strengthen our ties. Shibasish and I hope to give our Hindi film audiences new and unconventional films.”
Shibasish Sarkar, Group CEO, Reliance Entertainment, said, “I really look forward to our partnership with T-Series. This partnership with Bhushan will surely mark the beginning of a great feat in Indian film industry as we move on to offer a bouquet of path-breaking and momentous films to our audience.”