Sonal Kabi

Sonal Kabi joins Amazon Prime Video as CMO

Amazon Prime Video India has announced the appointment of Sonal Kabi as its new Chief Marketing Officer. Kabi's appointment marks a significant step in bolstering the platform's marketing strategy as it continues to expand its footprint in the Indian streaming market. Kabi, who shared the news on her LinkedIn profile, brings a wealth of exper...


Amazon Prime Video

Amazon Prime Video, NBA ink 11-year global media rights deal in 2025

Amazon Prime Video and the National Basketball Association (NBA) on Thursday announced a historic 11-year media rights agreement set to commence with the 2025-26 NBA season. This unprecedented deal marks a significant shift in sports broadcasting, positioning Amazon Prime Video as a primary global platform for NBA content. Under the terms of ...