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The Broadcast Audience Research Council (BARC) India has announced the appointment of Dr. Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics. Dr. Chaudhuri will be succeeding Dr. Derrick Gray, who has been a pivotal member of BARC In...
In the latest BARC India ratings encompassing Week 49, Aaj Tak emerged as the leading news channel, securing a remarkable ascent from the previous week to claim the top position with a relative share of 13 percent. The channel's meteoric rise from its prior standing at No. 4 highlights its exceptional perf...
The News Broadcasters & Digital Association (NBDA) and the Broadcast Audience Research Council (BARC) India are working together to quickly resolve the issue of suspended audience ...
An Indian government-appointed committee while batting for multiple TV audience measurement agencies in the country, has also suggested that digital medium too should be measured in a hybrid model and setting up of a ratings agency regulator on the lines of the Media Ratin...
Ad volumes on TV continued to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, which is the highest this year, new data from BARC India said Thursday.
