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The Board of Broadcast Audience Research Council India (BARC), India’s TV audience measurement organisation, moved swiftly to quell rumours from doing damage to the body by announcing Friday evening Nakul Chopra as the new Chief Executive Officer.
An ad industry veteran Chopra’s appo...
Followed by the strong positive trend for television ad volumes in H1 2021, July 2021 re-affirms the advertisers' trust in the medium as 869 new advertisers came on board in July 2021 and ad volumes registered 23 percent growth vis a vis July 2019 and 14 percent growth over July 2020.
Whether it’s a sport that makes viewers sit on the edge of their seats, or the comeback of a mythological show that brings familiar together, both young and old, BARC India in its latest Ad Campaign. Which high...
Broadcasting Audience Research Council (BARC) 28th Week (10th July – 16th July 2021) has released its report. In India, Star Plus continued to dominate the list of top 10 channels across genres (All India 2+), the channel registered 290...
With the economy showing steady signs of recovery, India’s advertising community continues to place their faith in television, indicates BARC India’s latest THINK report titled ‘TV Ad Volumes Insights - The Mid-Year Analysis’. Committed...
Broadcasting Audience Research Council (BARC) 27th Week (3rd July – 9th July 2021) has released its report. In India, for the past three weeks, Star Plus is the most-watched pay-TV chann...
