The OOH (out-of-home) media grew 86 percent in 2022 to INR37 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc., according to a
Tag: content news
Bachchan-curated fragrances firm Legend 1942 partners with Smytten
Smytten, India's largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with Legend 1942, an Indian fragrance brand whose products are curated by Indian film legend Amitabh Bachchan. Armed with a firm grasp on the pulse of India and in partnership with sea...
Anirudh Singh roped in for new show of Atrangii TV
Atrangii TV has been the home for entertaining shows and has an exciting lineup of shows in the works, all of which are set to entertain audiences. Anirudh Singh, an actor, has been cast in a key role in Chitra Vakil Sharma's new show.
Universal Music Group partners with AI music company Endel
Endel, an AI sound wellness company, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a first-of-its-kind strategic partnership to enable artists and labels to create soundscapes for daily activities such as sleep, relaxation, and focus using AI. The compan...
Harsh Jain elected as new chairman of IAMAI till 2025
Harsh Jain, co-founder, and CEO of Dream Sports, has been elected chairman of the Internet and Mobile Association of India (IAMAI). He will be in charge for the next two years. Jain takes over for Sanjay Gupta, Google India's vice president and country manager. The association's vice-chairman and treasur...
Sony AATH launches new show ‘Kolpopurer Golpo’
Sony AATH is bringing forth a family animation show titled ‘Kolpopurer Golpo’. Set against the backdrop of Kolpopur, a small village in Bengal during the late 17th century, the show captures the culture, emotions, and everyday life of a common man. It revolves around the s...