Times Now Navbharat launches new campaign

Times Now Navbharat launches new campaign

Redefining the Hindi news segment with unique and first-of-its-kind content formats, Times Now Navbharat, in a short period has gained immense popularity with the viewers and advertisers alike. Further strengthening its bond with the viewers, the channel has launched a new initiative, ‘Dekhega Navbharat, Jeetega Bharat’. A 100-day-long nation...


Comedy Central to raise some laughs with ‘Giggle Trigger’

Comedy Central to raise some laughs with ‘Giggle Trigger’

Everyone has a unique arsenal of comedy that they can pull out to make someone laugh. While for some, it is a trusted joke, for others it could be something slapstick. Recognizing this potential of spreading laughter, Comedy Central, Viacom18’s leading English entertainment channel, on the occasion of World Laughter Day, is giving its viewer...


IPL: Numbers in line with estimates of Rs. 50k cr

Various brands feel IPL giving good returns on investments

With upsets galore in the ongoing IPL and some matches having nail-biting finishes, the cricket bonanza is not only generating heat for the viewers for brands too that are trying to cash in on the sports fever. A variety of brands have hopped onto the IPL bandwagon so that they can engage their consumers. In general, brands from food, lifest...


Twitter on track to be ‘cash flow break-even’: Musk

Musk’s version of Twitter free speech may turn advertisers jittery

Advertisers could be reluctant to spend on Twitter if Elon Musk pushes ahead with plans to promote unfettered speech on the social media platform, analysts said, after the world's richest person clinched a deal to buy the company for $44 billion. Although Musk, a self-proclaimed free speech absolutist, has not given details on how he plans to...


Twitter announces ban on misleading ads about climate change

Twitter announces ban on misleading ads about climate change

The micro-blogging site Twitter has announced a ban on “misleading” advertisements related to climate change and its discussion. According to ANI, Twitter said misleading advertisements that “contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy”. “We believe that climate denial...


India, Singapore discuss digital regulations

India, Singapore discuss digital regulations

India’s Minister for Information and Broadcasting Anurag Singh Thakur and Dr. Mohamad Maliki Bin Osman, Minister in the PMO Singapore and Second Minister for Education & Foreign Affairs, Singapore on Monday discussed various bilateral issues, including digital regulations, in New Delhi. During the meeting Dr Osman informed Thakur about the re...