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Ad watchdog ASCI broadens ‘celeb’ definition in new guidelines

Influencers having over five lakh (500,000) followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said yesterday.

NBF writes to Anurag Thakur on BARC’s news genre data

The News Broadcasters’ Federation (NBF), in a letter to the Minister for Information & Broadcasting Anurag Thakur, has raised an alarm that weekly ratings for TV news channels could be impeded, which could be detrimental for the genre.

“It h...

Despite rise in total income, Zee reports quarterly loss

Zee Entertainment Enterprises yesterday reported a quarterly loss, hurt by weak demand for advertisements, while expenses surged.

The broadcaster, according to a Reuters report, which is closing i...

COLORS Cineplex presents World Television Premiere of ‘Bhediya’

Get ready for an enthralling Independence Day celebration as COLORS Cineplex, Viacom18's premium movie channel, unveils the world television premiere of 'Bhediya'. 'Bhediya' promises a mesmerizing cinematic experience with its ensemble cast featuring Varun Dhawan, Kriti Sanon,...

Havas Worldwide India bolsters strategy, planning teams with key appointments

Havas Worldwide India, a prominent creative entity under Havas India, has taken significant strides in enhancing its strategic prowess and account planning expertise. The agency has recently welcomed two noteworthy additions to its team – Mohini Varma, now serving as Executive Vice President & Planning ...

ESPN, Penn Entertainment ink deal for sports betting venture

Walt Disney's ESPN and casino-owner Penn Entertainment have announced a strategic partnership to introduce a sports betting venture, slated to operate under the banner of 'ESPN Bet.' The joint venture aims to capitalize on t...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!