Zee Entertainment Enterprises Ltd (ZEE) has appointed Mahesh Pratap Singh to head Investor Relations, spearheading the engagement with the investor and analyst community. Singh will report to Rohit Gupta, President – Finance & Investor Relations, ZEE, and will be based in Mumbai. Singh will be a partner to the analysts and investors, communic...
Tag: content
Times Now Navbharat launches new campaign
Redefining the Hindi news segment with unique and first-of-its-kind content formats, Times Now Navbharat, in a short period has gained immense popularity with the viewers and advertisers alike. Further strengthening its bond with the viewers, the channel has launched a new initiative, ‘Dekhega Navbharat, Jeetega Bharat’. A 100-day-long nation...
Various brands feel IPL giving good returns on investments
With upsets galore in the ongoing IPL and some matches having nail-biting finishes, the cricket bonanza is not only generating heat for the viewers for brands too that are trying to cash in on the sports fever. A variety of brands have hopped onto the IPL bandwagon so that they can engage their consumers. In general, brands from food, lifest...
Comedy Central to raise some laughs with ‘Giggle Trigger’
Everyone has a unique arsenal of comedy that they can pull out to make someone laugh. While for some, it is a trusted joke, for others it could be something slapstick. Recognizing this potential of spreading laughter, Comedy Central, Viacom18’s leading English entertainment channel, on the occasion of World Laughter Day, is giving its viewer...
Musk’s version of Twitter free speech may turn advertisers jittery
Advertisers could be reluctant to spend on Twitter if Elon Musk pushes ahead with plans to promote unfettered speech on the social media platform, analysts said, after the world's richest person clinched a deal to buy the company for $44 billion. Although Musk, a self-proclaimed free speech absolutist, has not given details on how he plans to...
Twitter announces ban on misleading ads about climate change
The micro-blogging site Twitter has announced a ban on “misleading” advertisements related to climate change and its discussion. According to ANI, Twitter said misleading advertisements that “contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy”. “We believe that climate denial...