Nielsen announced the launch of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize how the company distributes its vast amount of audience data. As census first-party data from clients becomes more important in measurement, this significant innovation will provide the industry with...
Tag: content
Google launches two new Google AI-powered campaigns
Google has announced two new Google AI-powered campaigns, Demand Gen and Video View campaigns. The new ad solutions will help brands connect with consumers and drive demand from the mid-funnel, all the way to purchase. These ad solutions use relevant, immersive creatives to drive action and conversions in t...
Go Spiritual appoints Approach Communications as PR partner
Go Spiritual India, a leading non-profit spiritual organisation, has chosen Approach Communications as their public relations and communications partner. Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Orga...
YouTube lowering eligibility requirements for monetization
YouTube has announced that it is lowering the eligibility requirements for the YouTube Partner Programme (YPP), as well as introducing a few monetization methods for smaller creators, such as paid chat, tipping, channel memberships, and shopping features. According to IANS, the new policy will make the Y...
Zee’s Subhash Chandra, Punit Goenka challenge SEBI ban order
Zee Group's promoters Subhash Chandra and Punit Goenka moved the Securities Appellate Tribunal (SAT) yesterday, challenging the Indian markets regulator (SEBI)'s order that banned them from holding board positions in listed companies, sources privy to the information said.
WhatsApp rolls out Windows beta screen-sharing feature
WhatsApp, owned by Meta, is rolling out a screen-sharing feature for video calls to some Windows beta testers. According to IANS, beta users can now share the content of their screen by selecting the specific option available within the video call bottom control. When users select this option, they w...