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OOH media grew 86% in ’22 to INR37 bn; expected to reach INR53 bn by ’25

The OOH (out-of-home) media grew 86 percent in 2022 to INR37 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc., according to a

Bachchan-curated fragrances firm Legend 1942 partners with Smytten

Smytten, India's largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with Legend 1942, an Indian fragrance brand whose products are curated by Indian film legend Amitabh Bachchan. Armed with a firm grasp on the pulse of India and in partnership with sea...

Anirudh Singh roped in for new show of Atrangii TV

Atrangii TV has been the home for entertaining shows and has an exciting lineup of shows in the works, all of which are set to entertain audiences. Anirudh Singh, an actor, has been cast in a key role in Chitra Vakil Sharma's new show.

Universal Music Group partners with AI music company Endel

Endel, an AI sound wellness company, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a first-of-its-kind strategic partnership to enable artists and labels to create soundscapes for daily activities such as sleep, relaxation, and focus using AI. The compan...

Harsh Jain elected as new chairman of IAMAI till 2025

Harsh Jain, co-founder, and CEO of Dream Sports, has been elected chairman of the Internet and Mobile Association of India (IAMAI). He will be in charge for the next two years. Jain takes over for Sanjay Gupta, Google India's vice president and country manager. The association's vice-chairman and treasur...

Sony AATH launches new show ‘Kolpopurer Golpo’

Sony AATH is bringing forth a family animation show titled ‘Kolpopurer Golpo’. Set against the backdrop of Kolpopur, a small village in Bengal during the late 17th century, the show captures the culture, emotions, and everyday life of a common man. It revolves around the s...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!