Tag: content
Rapido sets ‘Bike Wali Taxi Sabse Saxi’ campaign on JioCinemas IPL streaming
Rapido launches its 360-degree ‘Bike Wali Taxi, Sabse Saxi’ campaign aiming to drive consideration for the category in the e-mobility space. ‘Bike Wali Taxi, Sabse Saxi’ positions Rapido Bike-Taxi as the ultimate solution for everyday commuting by highlighting its key offerings - convenience, quickness, ...
WBD unveils digital video product suite for advertisers – WBD Stream
WBD Stream, a new, unified digital video offering available to advertisers in the 2023-24 Upfront, was announced by Warner Bros. Discovery. The new digital video destination provides advertisers with seamless access to the most popular and premium content across Warner Bros. Discovery's portfolio of sports, life...
75% of violative ads on digital media; celebs continue misleading consumers: ASCI
Even as the digital media spreads its wings in India, a report by advertising watchdog ASCI has revealed a disturbing trend: 75 percent of violative ads have been spotted on digital media, raising concerns about the online safety of consumers.
India poised to be world’s leading content creator: MIB’s Murugan@Cannes
India’s Minister of State for Information and Broadcasting L. Murugan, who yesterday inaugurated the India Pavilion at the 76th Cannes Film Festival, said the country’s “timeless tradition of storytelling” was increasingly being recognised around the world.
“You will not find too man...
Instagram announces new editing features
Instagram, which is owned by Meta, launched new features in India yesterday, including Instagram Gifts and new editing updates for Reels, to help creators unleash their creativity and earn more money from their Reels content. The new Instagram features were unveiled at a product education workshop in t...