Audio streaming service Pocket FM launched ad solutions on the application to accelerate its revenue growth. The company claims to have done many experimental campaigns with more than 100 brands to explore the best audio innovations and offered engaging brand solutions to brands such as OnePlus, Croma, Amazon Prime, Fino Banking Payments, and...
Tag: daily news
Zee TV sets premiere date for ‘DID Super Moms’
The Indian pay television GEC channel Zee TV has announced that the third edition of DID Super Moms will air from July 2 onwards, every Saturday to Sunday at 9 pm. In the past, Zee TV has introduced audiences to non-fiction formats like ‘Sa Re Ga Ma Pa’, ‘Dance India Dance’, and ‘India’s Best Dramebaaz’. These shows are immensely popular t...
Tata Play partners with Google for security solutions
Tata Play has forayed into home security solutions with the launch of Tata Play Secure and Tata Play Secure+. Close on the heels of its brand identity change, Tata Play’s new proposition proposes to provide a safe home to its subscribers. For the Secure+ offering, Tata Play has collaborated with Google to bring to India the Google Nest sec...
Google removes Android Auto from phones
India M&E industry likely to touch Rs 4.30 lakh cr by ’26: PwC
The Indian media and entertainment (M&E) industry is expected to grow at a CAGR of 8.8 per cent and reach Rs 4.30 lakh crore by 2026, according to a report by global consultancy firm PwC.
The growth would be paced by digital media and advertising through deeper penetration of the...
Netflix in talks with companies for advertising tie-ups
Netflix Inc. is in talks with several companies for advertising partnerships, co-CEO Ted Sarandos said on Thursday, as the streaming titan looks to slow subscriber growth by rolling out a cheaper plan with ads.
Media reports from earlier this week said it was in discussions with Alph...