Airtel Xstream reaches two million paid subscribers mark; to double down on regional content strategy

Airtel Xstream to target 20mn paid subs; up regional content game

Telecom operator Bharti Airtel has said its video streaming service, Airtel Xstream, has achieved a two million paid subscriber mark, demonstrating a strong pace of growth as an OTT aggregator platform.

Airtel Xstream offers a bouquet of OTT platforms to consumers across mobile and large screen formats.
“We are the fas...


Instagram to nudge teens away from harmful content

Instagram to nudge teens away from harmful content

Meta-owned photo-sharing platform Instagram said that teenage users on the platform will start to see nudges that will encourage them to switch to a different topic if they are repeatedly looking at the same type of content on Explore. This nudge is designed to encourage teens to discover something new and excludes certain topics that may be ...


Zee Marathi launches new show

Zee Marathi launches new show

India’s leading Marathi GEC, Zee Marathi, is set to entice its audience with a new mythological show, ‘Satyavan Savitri’, which offers a visual treat to the audiences with its spectacular 3d visual effects (VFX) that add grandeur and take viewers into different...


Airtel launches its metaverse multiplex

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...


IPL: Hotstar to be impacted; Voot/Jio get digital edge

IPL: Hotstar to be impacted; Voot/Jio get digital edge

By Karan Taurani /Elara Caps With IPL moving away from Star, Disney+Hotstar as a platform will become much smaller, tad above vs other broadcaster OTT apps helped by other cricket content. In terms of SVOD market, they have a share of 25 percent, which will see a sharp drop and potentially move towards Voot or Jio...


Elon Musk to address Twitter employees on Thursday

Elon Musk to address Twitter employees on Thursday

Elon Musk will speak to Twitter Inc. employees this week for the first time at a company-wide meeting since launching his $44 billion bid in April, a source said, citing an email from Twitter Chief Executive Parag Agrawal to staff.

The meeting is scheduled for Thursday, and Musk will...