Tag: digital media

ott

What is OTT and how does it work?

Cable Operators, without even understanding what is OTT and how does it work? were very concerned that it is un-regulated. They were voicing requirement for creation of Broadcast Regulatory Authority of India without legislation of Broadcasting Bill. They considered ...

ASCI proposes guidelines for digital media influencers

ASCI proposes guidelines for digital media influencers

To enable consumers to easily recognize promotional content on digital platforms, the Advertising Standards Council of India (ASCI) has released draft guidelines for influencer advertising on digital media.

The proposed guidelines seek to remove the blurring of lines between personal...