As per the latest data released by the Broadcast Audience Research Council (BARC) India, CNN-News18 has continued its dominance in the English news segment, with 243 AMA’000s on ...
Tag: DIGITAL
IPL 2023: Advertisers and viewers desert TV for digital
The current season of the TATA Indian Premier League 2023 (IPL) has seen a significant drop in TV ratings. Along with declining viewership, the number of advertisers on Linear TV is decreasing this year. According to the most recent BARC data, the frequency of IPL match-watching on TV is decreasing. The n...
aha unveils trailer of ‘Sathi Gani Rendu Ekuralu- Chapter 1’
'Sathi Gani Rendu Ekuralu - Chapter 1' tells the gripping story of a father's unwavering efforts to protect his daughter in the face of obstacles and opposition in a small Telangana village. This captivating story, expertly blending humour and drama, promises to captivate viewers with its unique plot and heartfelt performances. Th...
‘John Wick: Chapter 4’ to premiere on Lionsgate Play
‘John Wick: Chapter 4’ is now available exclusively on Lionsgate Play in India. This box office smash returns to immerse you in a world of nonstop action and thrills as John Wick prepares for one of his most dangerous missions yet. The new chapter promises to get your heart 'racing' like never b...
Goafest2023 puts the spotlight on world of data-driven marketing
Knowledge seminar titled ‘Data-Driven Marketing - Are We Walking The Talk?’, powered by Inmobi in association With Dainik Jagran, discussed the importance of data in marketing initiatives at Goafest 2023 yesterday...
Sam Balsara holds masterclass on media planning in digital era at Goafest23
On May 25, 2023, the second day of Goafest 2023, a masterclass on 'Media Planning in a Digital World' kicked off the event. Sam Balsara, founder, chairman, and MD of Madison World, shared his thoughts on why th...