Tata Play Binge launches new campaign

Tata Play Binge launches new campaign

Tata Play Binge, the OTT aggregator app, has launched a new marketing campaign to promote its new offerings, which include 27 apps in 13 languages. The campaign 'Bachcha Bachcha Janta Hai', which stars Saif Ali Khan and Kareena Kapoor Khan, aims to highlight the company's new offering. ...


Guest Column: Regional Content: The future of Indian OTT

Guest Column: Regional Content: The future of Indian OTT

According to the data gathered in the year 2021, the top 10 OTT platforms in India had about 12 million users. Presently, this number has reached an astonishing 45 million figure. As per studies conducted and research done, the OTT market is about to be worth around 11,944 crores by the end of 2023. “I prefer watching shows or movies that hav...


Colors Infinity, Vh1 to simulcast ‘Never Surrender’ docuseries in India

Colors Infinity, Vh1 to simulcast ‘Never Surrender’ docuseries in India

Viacom18’s English entertainment channels, Colors Infinity and Vh1, join forces with Sevilla FC, to bring the highly anticipated docuseries 'Never Surrender' to audiences across the country. In an effort to provide exceptional content to Indian viewers, both channels will allow football fans and sports fans to witness the unwavering ...