‘Aashram 3’ now releases in 33 countries

‘Aashram 3’ now releases in 33 countries

‘Aashram 3’, the blockbuster web series, produced by MX Player, hit screens in 33 countries on Tuesday. The success of MX Player’s ‘Ek Badnaam… Aashram 3’ traveled across the globe and as per the makers, the global audience has been demanding the much-awaited third season. With the first two seasons seeing a major rise in...


US Major League Soccer’s new home is Apple TV

US Major League Soccer’s new home is Apple TV

Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023 in the US.

This partnership is a historic first for a major professional sports league, and will allow fans around the wor...


BARC 12th Week: Sun TV leads in all genres

BARC Rating 23rd Week: Sun TV maintains the lead position in all genres

Broadcasting Audience Research Council (BARC) 23rd Week (4th June – 10th June 2022) has released its report. In India, Sun TV is continued to dominate the list of top 10 channels for the past seven weeks across all genres (All India 2+), the channel registered 2306.0 impressions. Star Maa is in the second spot with 2162.43 impressions, and...


OTTplay enters into streaming; launches 5 OTTs subscription packs with Indian, International platforms

OTTplay Premium debuts with 5 subscription packs

After helping more than five million Indians navigate the complex landscape of OTT content with AI-based personalized recommendations every month, aggregator OTTplay is now making its foray into OTT content streaming with the launch of OTTplay Premium-bundled subscription packs. The five carefully curated subscription packs not only bring tog...


Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...


Instagram to nudge teens away from harmful content

Instagram to nudge teens away from harmful content

Meta-owned photo-sharing platform Instagram said that teenage users on the platform will start to see nudges that will encourage them to switch to a different topic if they are repeatedly looking at the same type of content on Explore. This nudge is designed to encourage teens to discover something new and excludes certain topics that may be ...