Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...


Twitter merges misinformation, spam prevention teams

Twitter adds feature on audio translations

Social media giant Twitter continues to expand its accessibility tools, with a new option to translate charts into audio elements for visually impaired users. It will allow visually impaired persons to 'listen' to charts by converting data into pitched sounds, which will be accompanied by a written description. Over the last year, Twitter ...


Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...


hoichoi launches ‘Feludar Goyendagiri’ trailer

hoichoi launches ‘Feludar Goyendagiri’ trailer

hoichoi, a leading on-demand Bengali content streaming platform, launched another fan favorite detective series ‘Feludar Goyendagiri – Darjeeling Jawmjawma’. Starring Tota Roy Choudhury as ‘Feluda’, Kalpan Mitra as ‘Topshe’, and Anirban Chakrabarti as ‘Jatayu’. ‘Feludar Goyendagiri’ is helmed by Srijit Mukherji and brings the popular story...