Havas Media Group has secured the integrated media mandate of the bicycle brand Firefox. The mandate includes offline media, digital media, and search engine optimization (SEO) duties. As per the company, the account will be managed by the agency’...
Tag: GEC
Whatsapp launches new privacy campaign
WhatsApp on Friday launches its second film, part of its ongoing privacy campaign in India, focused on message privacy and WhatsApp’s interlocking layers of protection that come together to offer users more control and privacy over their conversations. The fi...
Meta India elevates Arun Srinivas as director & head of ads business
Meta India has elevated Arun Srinivas as the director and head of the ads business. Prior to this role, he was the director and head, of the global business group at Meta. In his new role, he will be responsible for over...
Colors Tamil lines up new fiction shows
Tamil Nadu’s youngest GEC, Colors Tamil, is all set to enrich its content line-up with the launch of two brand-new fiction shows – ‘Jamelaa’ and ‘Ullathai Allitha’. Premiering on October 10, ‘Jamelaa’, (played by Actor Tanvi Rao in the titular role) ...
Q Marathi announces its first multi-platform show
In a bid to introduce fresh zest to the Marathi GEC category with a differentiated and disruptive content strategy, Q Marathi, a family-oriented Marathi GEC announced its first integrated multi-platform show ‘Q Marathi YouthFull Mahakarandak’. The m...
RED FM launches ‘Stree-Rickshaw’ campaign
93.5 RED FM, one of India’s leading private radio and entertainment networks, has kick-started its ‘Stree-Rickshaw’ an on-air campaign to enlighten listeners about the perseverance of a rare female e-rickshaw driver; Chanchal Sharma, a single mother who drives o...