BARC 12th Week: Sun TV leads in all genres

BARC Rating 32nd Week: Sun TV maintains lead position in all genres

Broadcasting Audience Research Council (BARC) 32nd Week (6th August – 12th August 2022) has released its report. Sun TV continues to dominate the list of top 10 channels for the past few weeks across all genres (All India 2+), the channel registered 2567.21 impressions. Star Maa is in the second spot with 2169.44 impressions, and Goldmines...


Colors launches new show 'Saavi Ki Savaari'

Colors launches new show ‘Saavi Ki Savaari’

The Indian pay television GEC channel Colors TV is all set to launch its new romantic drama show, ‘Saavi Ki Savaari’. The show chronicles the unconventional love story and life of Saavi and Nityam. Making her debut on television with the show will be Samridhii Shukla essaying the role of Saavi while popular actor Farman Haider wil...


Pallaw Kumar joins Indian Express Group

Pallaw Kumar joins Indian Express Group

India’s leading media house, Indian Express Group has appointed Pallaw Kumar in a key role in online division as Online head. The company has been conceiving and developing special projects, brand solutions, and strategic partnerships for the group's bouquet of online brands. Pallaw has graduated in International Business & Marketing a...


BARC: Warner Bros. Discovery emerges as top kids’ network in Urban India

WBD channels top kids’ network in urban India

As per Broadcast Audience Research Council (BARC) data (Week:24 – 31’ 2022), Warner Bros. Discovery has claimed the leadership position with an average market share of 28 percent in the last eight weeks in all India Urban markets. The network comprises India’s most c...


Amazon launches ‘AmazeWIT Circles’ to upskill women in technology

Amazon testing TikTok-style feed on its app

Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers’ attention by introducing replicas of the popular social platform. The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users. Using the feature,...


Zee Telugu sets premiere date for ‘Dance India Dance – Telugu’

Zee Telugu sets premiere date for ‘Dance India Dance – Telugu’

Zee Telugu from the ZEEL family is all set to launch the first season of the popular dance reality show – ‘Dance India Dance’ on August 21. DID has been Zee Network’s premier reality show that has given the Indian Film Industry several talented artists. After the super success of the show on several network channels, Zee Telugu is...