Warner Bros. Discovery (WBD) unveiled two new streaming advertising products in partnership with BrightLine, a connected TV ad solutions company. The product, Click-to-contact and viewer’s choice, will be made available on Discovery+ in the fourth quarter of 2022 and offered to clients beginning in the 2022-23 Upfront season. Click-to-Cont...
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Instagram launches ‘1 Minutes Music’ for reels and stories
American photo and video sharing platform Instagram has introduced ‘1 Minute Music’, a collection of music and folk clips available for use only on Instagram reels or stories. This includes music from over 200 Indian artists to inspire users in India to create more engaging content. The new collection includes music from recording artists ...
‘Badhaai Do’ world TV premiere on Zee Cinema
The Hindi movie channel owned by Zee Media, Zee Cinema is set to entice its audience with the world Television premiere of the biggest family entertainer ‘Badhaai Do’ on May 28 at 2:30 pm. The comedy film is billed as a spiritual sequel to the National Award-winning 2018 hit ‘Badhaai Ho’. The follow-up is directed by ‘Hunterrr...
News18 Odia launches new water conservation campaign
News18 Odia, owned by Network18 has introduced a new month-long water conservation campaign – Bundaae Jeebana Kaali Paain to raise awareness about water conservation. The campaign once again sees the News18 Network come to the forefront in highlighting a key social issue that echoes the sentiment of the common man. Its goal is to raise awaren...
Colors launches new show ‘Muskuraane Ki Vajah Tum Ho’
The Indian pay television GEC channel Colors TV is all set to launch its new family drama show, ‘Muskuraane Ki Vajah Tum Ho’. The story of one strong-willed woman – Katha, who takes a bold step of embracing motherhood while dissuading all social norms. Backed by Satori Media, the show will feature debutant Tanvi Malhara as the pro...
Snehil Dixit Mehra joins ALT Balaji as head of content, digital media
Snehil Dixit Mehra has joined ALT Digital Media Entertainment Limited, a wholly-owned subsidiary of Balaji Telefilms Ltd. as the head of content and digital media. Earlier Mehra worked with filmmaker Sanjay Leela Bhansali as associate director. In her new role, Me...