Havas Media Group has secured the integrated media mandate of the bicycle brand Firefox. The mandate includes offline media, digital media, and search engine optimization (SEO) duties. As per the company, the account will be managed by the agency’...
Tag: google
WhatsApp moves SC against HC order on CCI privacy probe
Meta-owned messaging platform WhatsApp has moved the Supreme Court after the Delhi High Court issued an order allowing the Competition Commission of India (CCI) to continue its probe into the platform. According to PTI, the order would be tentatively heard on ...
Google returns to face recognition for Pixel phones
Facial recognition returned to the latest Google Pixel phones after a short hiatus due to challenges on cost and performance, according to three former employees at the Alphabet Inc unit knowledgeable about the efforts.
Q Marathi announces its first multi-platform show
In a bid to introduce fresh zest to the Marathi GEC category with a differentiated and disruptive content strategy, Q Marathi, a family-oriented Marathi GEC announced its first integrated multi-platform show ‘Q Marathi YouthFull Mahakarandak’. The m...
Nielsen enables ‘Always On’ measurement for YouTube campaigns
Nielsen’s ‘Always On’ Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s coverage of YouTube and YouTube TV in DAR and will provide advertisers and agencies with the data needed to better understand reach, m...
LinkedIn India launches new Instagram channel
Microsoft-owned LinkedIn on Tuesday launched a new Instagram channel to help young Indians navigate the ever-changing world of work after more than two years of the pandemic.
The campaign invites young professionals to co-create co...