ZEE5 invests in Telugu content; rolls out 11 original content

ZEE5 invests in Telugu content; rolls out 11 original content

With regional content gaining prominence on digital in the past two years, streaming platform ZEE5 has strengthened its content library for Telugu-speaking viewers. 50 percent of users consume regional language content. The OTT platform plans to roll out 11 original content for its Telugu-speaking audience in FY23. The content slate will i...


Pitaara TV now available in USA on Dish and Sling TV

Pitaara TV now available in US on Dish, Sling TV

The world’s largest 24/7 Punjabi movies channel, Pitaara TV, has expanded its global network with a launch on Dish and Sling, the largest TV and online platforms in the United States.

For this launch, Pitaara TV has partnered with FYI Media Group, one of the leading South Asian conte...


Nikhil Advani sets ‘Freedom at Midnight’ at SonyLIV

Nikhil Advani sets ‘Freedom at Midnight’ at SonyLIV

Filmmaker Nikkhil Advani will be serving as the producer and showrunner of SonyLIV’s upcoming political thriller drama series ‘Freedom at Midnight’, the makers have announced. StudioNxt and Advani Emmay Entertainment have come together to co-produce the series, which aims to bring alive defining moments f...


Shemaroo TV ropes in Shailesh Lodha to host new show

Shemaroo TV ropes in Shailesh Lodha to host new show

Shemaroo TV, the Hindi GEC from the house of Shemaroo, has launched its latest original, ‘Waah Bhai Waah’, which will be hosted by Shailesh Lodha. The show will be an amalgamation of poetry and literature with satirical comedy. It is slated to be aired in the prime-time slot of 9 pm every day from June 19, 2022. Each show will also feature...


Chingari launches GARI Mining program to empower its users

Chingari launches GARI Mining program to empower its users

Short-video sharing social media app Chingari has announced the GARI mining program under which it will offer cryptocurrency with the same name. GARI, the social tokens, will be awarded to creators and users for doing in-app activities. Chingari’s native token, GARI enables creators to monetize their content on the Blockchain with the GARI...


YouTube shorts now watched by over 1.5 bn users

YouTube shorts now watched by over 1.5 bn users

Google-owned music and video streaming platform YouTube has confirmed that more than 1.5 billion logged-in users are now watching Shorts every month, less than two years after its launch. According to IANS, YouTube also promoted Shorts’ ability to drive viewers to creators’ long-form video channels as a by-product of its investment in Shorts....