Airtel launches its metaverse multiplex

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...


The Q announces new comedy-drama show

The Q announces new comedy-drama show

India’s youngest and fastest-growing Hindi general entertainment channel with a multi-format presence, The Q continues to bolster its content offering while captivating newer audiences across India with its hatke 


IPL: Hotstar to be impacted; Voot/Jio get digital edge

IPL: Hotstar to be impacted; Voot/Jio get digital edge

By Karan Taurani /Elara Caps With IPL moving away from Star, Disney+Hotstar as a platform will become much smaller, tad above vs other broadcaster OTT apps helped by other cricket content. In terms of SVOD market, they have a share of 25 percent, which will see a sharp drop and potentially move towards Voot or Jio...


IPL: Digital in spotlight; premiums expected

IPL: Digital in spotlight; premiums expected

By Karan Taurani /Elara Caps Win win for BCCI; premiums in line with expectations IPL media rights have fetched INR 484bn, which is largely in line with our estimate of INR 500bn; this is driven by 30%/70% premium on TV/digital base price, which too was in line. In terms of split, 49% of media rig...


India TV elevates Amit Sinha as president-strategy & research

India TV elevates Amit Sinha as president-strategy & research

India TV has elevated Amit Sinha as president of strategy and research. He has been associated with the company since January 2021. Sinha updated his LinkedIn profile. Sinha has 17 years of experience in providing insight-led (quantitative and qualitative) inputs that have informed brands, content, promo communications, marketing, scheduling,...