Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...


Twitter merges misinformation, spam prevention teams

Twitter adds feature on audio translations

Social media giant Twitter continues to expand its accessibility tools, with a new option to translate charts into audio elements for visually impaired users. It will allow visually impaired persons to 'listen' to charts by converting data into pitched sounds, which will be accompanied by a written description. Over the last year, Twitter ...


Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...


Netflix’s sports dramedy ‘Jaadugar’ to premiere July 15

Netflix’s sports dramedy ‘Jaadugar’ to premiere July 15

Netflix on Tuesday announced that its sports comedy drama ‘Jaadugar’ will premiere on July 15.

Set in Madhya Pradesh’s football-loving town Neemuch, ‘Jaadugar’ is a story of a small-time magician, Meenu, with no athletic skill who must prove his worth in a prestigio...


Havas Worldwide India bolsters its senior team

Havas Worldwide India bolsters its senior team

Havas Worldwide India (creative) has appointed Arthi Basak as executive vice president and planning head, and West and Esha Datta and Sougata Kundu have been roped in as vice president, client servicing. While Basak and Datta will be part of the Havas Mumbai office, Kundu will work out of Havas Gurgaon, Financial Express reported. Basak is...


Amazon consumer biz CEO Dave Clark resigns

Amazon consumer biz CEO Dave Clark resigns

Amazon's long-serving CEO of consumer business has stepped down, Amazon stated. Dave Clark has been with the firm for 23 years, advancing from managing a warehouse in Kentucky to directing the whole retail operation. He was also in charge of Amazon's warehousing and shipping operations, as well as overseeing the retail company during a per...