BARC resumes audience ratings for TV news channels

BARC report: Hindi TV channels’ ad volumes grew 15% Dec-21 vs. 2020

Even as the country continues to debate whether lockdowns are an easy way out to arrest spread of newer variants of COVID-19 virus, the BARC India Think Report for December 2021 showed Q4 of last year recorded the highest ad volumes for a quarter since 2019 with a bumper festive spike.


Telcos implement TRAI rules on monthly voucher schemes

Trai issues directive to DPOs on EPG channel classifications

The Telecom Regulatory Authority of India (TRAI) on Monday in a directive reminded the distribution platforms of video services to ensure that TV channels are listed under one genre and only once in the EPG, making it clear multiple entries were not allowed under the rules.

Quoting f...


Film release date of 'Major' postponed

Film release date of ‘Major’ postponed

South actor Adivi Sesh's multilingual feature ‘Major’, based on the life of 2008 Mumbai terror attack martyr Major Sandeep Unnikrishnan, has been postponed from its scheduled February release due to the rising cases of COVID-19.

The Sashi Kiran-helmed action drama was gearin...


Cord-cutting low; OTT reaches scaling stage in India: BCG-CII report

Cord-cutting low; OTT reaches scaling stage in India: BCG-CII report

Despite the noises being made that streaming is displacing linear TV in India, cord-cutting is in nascent stages, but, admittedly, digital consumption of video has shown growth to reach a stage where scaling up is possible --- and is also visible --- according to a BCG-CII report on the country’s media and entertainm...