Netflix partners with Microsoft for ad-supported service
Netflix Inc and Microsoft said on Wednesday the latter has been selected as technology and sales partner for the streamer’s planned ad-supported subscription offering. The streaming giant is looking to plug slowing subscriber growth by rolling out a cheaper plan supported by ad revenues, according to news reports filed by Reuters and CNBC. ...
Prime Video announces ‘Prime Day 2022’
Prime Video announces an entertainment bonanza for Prime members, with an exciting line-up of highly anticipated Amazon Original series and popular movies across multiple languages this Prime Day. This year, Prime Day celebrations start early with popular movies across languages like ‘Sarkaru Vaari Patta’ (Telugu, Tamil, Malayalam), ...
Sony Sports to air India tour of Ireland, England
Sony Sports Network is all set to provide Indian fans with non-stop cricketing action. Starting June 26, 2022, the broadcaster will Live telecast two bilateral series with an India tour of Ireland and an India tour of England in succession. Team India returns to the shores of Ireland for two T20i matches after their last series there in 2018....
Star Sports partners with NODWIN Gaming for BGMI tourney
Star Sports has partnered with NODWIN Gaming to broadcast the Battlegrounds Mobile India (BGMI) master series tournament from June 24 to July 17, 2022 in Hindi, Tamil, and English. The tournament will be aired LIVE on Star Sports 2 from the NODWIN Studios. The participating teams will play for a prize pool of Rs.1.5 crore. The addition of ...
Media, ad experts divided over IPL media rights bid prices
The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...