Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...


Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...


Jim Henson’s family hub launches kids safe YouTube channel

Jim Henson’s family hub launches kids YouTube channel

Jim Henson’s family hub, The Jim Henson Company’s online community for celebrating, supporting, and connecting all kinds of families, has launched a new YouTube channel featuring full episodes, fun clips, weekly updates, and more. The kid’s safe channel (HensonFamilyHub) showcases titles from the company’s catalog...


Zoom Comms appoints Matthew Saxon chief people officer

Zoom Comms appoints Matthew Saxon chief people officer

Zoom Video Communications has announced the appointment of Matthew Saxon as chief people officer. He will lead Zoom’s people to the experienced team and report to Aparna Bawa, Zoom’s chief operating officer. Zoom has experienced rapid growth in its workforce to meet the demands of its customers and business worldwide, Economic Times report...


Hindi GEC ‘Atrangii’ to launch today

Hindi GEC ‘Atrangii’ to launch today

Hindi general entertainment channel ‘Atrangii’ will launch on Monday, June 6. Backed by Vibhu Agarwal, the channel will feature a programming line-up from 7 pm to 11.30 pm. The content line-up will also have some of the most-watched shows from OTT platforms and production houses that will be brought to the television screens of th...