India TV Group has partnered with Samsung TV Plus India to enhance its presence in the rapidly growing Connected TV (CTV) sector. Through this collaboration, India TV Group's exclusive channels—including India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga—are now available on the Samsung TV Plus platform. This strategic move...
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India TV launches 24×7 fast news channel ‘India TV Speed News’ in HD
India TV has unveiled India TV Speed News, India’s first 24-hour fast news channel in the HD segment, aimed at delivering timely, brief, and engaging news updates. This innovative initiative is designed for a linear audience, catering to the growing demand for fast-paced news formats, particularly among Hindi news viewers. According to a pres...
India TV announces strategic re-structuring of sales team
India TV, a prominent leader in India’s broadcasting sector, has unveiled a strategic re-structuring of its sales team to better align with its expanding presence across television, connected TV (CTV), and streaming platforms. This reorganization is a response to the significant success of India TV’s CTV-first content and the strong engagement d...
India TV launches 24×7 Olympics coverage on CTV
India TV has announced the launch of an exclusive 24x7 news stream dedicated to the Paris 2024 Olympics for its connected TV (CTV) audience. This initiative reaffirms India TV's commitment to pioneering CTV-first content, following its extensive coverage of the...
India TV boosts video discoverability, engagement with Google
India TV, a prominent Hindi-language news channel, has recently expanded its digital footprint across various online platforms, emphasizing the importance of video content in an evolving media landscape. However, amidst this digital expansion,
India TV, Amagi join forces to revolutionize ad monetization strategy
In a strategic partnership, Amagi, a global leader in cloud-based SaaS technology for broadcast TV and streaming TV, has teamed up with India TV to revolutionize ad monetization across India TV News' owned and operated (O&O) channels. The collaboration aim...