Optiminastic Media forays into entertainment industry

Optiminastic Media forays into entertainment industry

A digital marketing agency with expertise across performance, content, and influencer marketing, Optiminastic Media continues to stay focused on growing its existing business’ while diversifying its core offerings with new business verticals. In a bid to leverage the growth across the digital streaming OTT sector, Optiminastic Media, Thursday...


BARC 12th Week: Sun TV leads in all genres

BARC Rating 19th Week: Sun TV maintains the lead position in all genres

Broadcasting Audience Research Council (BARC) 18th Week (7th May – 13th May 2022) has released its report. In India, Sun TV is continued to dominate the list of top 10 channels for the past three weeks across all genres (All India 2+), the channel registered 2373.16 impressions. Star Maa is in the second spot with 2240.67 impressions, and ...


Marvel Studios signs 20-year deal with Stan Lee Universe

Marvel Studios signs 20-year deal with Stan Lee Universe

Marvel Studios and Stan Lee Universe have entered into a 20-year agreement to license the name and likeness of Stan Lee so that the late comic legend will continue to be part of pop culture. Lee, the beloved co-creator of Marvel characters Spider-Man, Avengers, and Hulk who died in 2018 at the age of 95 became a fan favorite of new-age fans w...


Take guard against 5G signal interference: MIB tells DPOs

Take guard against 5G signal interference: MIB tells DPOs

As the countdown begins to the auctioning process of spectrums for 5G IMT services, which will include reallocation of certain bandwidths used by broadcasting services to telcos, India’s Ministry of Information and Broadcasting (MIB) has advised the TV distribution platforms to take measures to reduce interferences i...


Airtel re-appoints Gopal Vittal as MD, CEO

Airtel re-appoints Gopal Vittal as MD, CEO

Bharti Airtel (Airtel), India’s premier communications solutions provider, Wednesday said that its board has reappointed Gopal Vittal as Managing Director & CEO for a further period of five years ending on January 31, 2028.

“We wish to inform you that based on the recommendations of HR & nomination commi...