The OOH (out-of-home) media grew 86 percent in 2022 to INR37 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc., according to a
Tag: indian broadcasting world
Anirudh Singh roped in for new show of Atrangii TV
Atrangii TV has been the home for entertaining shows and has an exciting lineup of shows in the works, all of which are set to entertain audiences. Anirudh Singh, an actor, has been cast in a key role in Chitra Vakil Sharma's new show.
Universal Music Group partners with AI music company Endel
Endel, an AI sound wellness company, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a first-of-its-kind strategic partnership to enable artists and labels to create soundscapes for daily activities such as sleep, relaxation, and focus using AI. The compan...
Meta allow ads in ‘Instagram search results’ via its Marketing API
JioCinema clocks 1500 Cr. + video views in first seven weeks
JioCinema, the official digital streaming partner of IPL 2023, has broken world records for digital sports viewing, with over 1500 Cr. video views in the first seven weeks. The first qualifier match between Chennai Super Kings and Gujarat Titans on Tuesday had
Goafest 2023 sees creativity in a renewed light
After two marvellous days of knowledge seminars, and conclaves by industry experts and creative minds battling it out at the ABBY One Show Awards, the final day of Goafest 2023 kickstarted the day in the most spectacular way, with Papon, an Indian Playback S...