Shashi Sinha appointed new BARC India Chairman

Shashi Sinha appointed new BARC India Chairman

Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC) India by the Board following its meeting held on Friday.

Sinha, who also represents the Advertising Agencies Association of I...


Meity says national data governance policy in the offing

5 content self-regulatory bodies registered with MIB: Minister

The Indian government on Friday said that there were 20 legal cases against the IT Rules 2021 pending in various high courts of the country, while five self-regulatory bodies (SRBs) for content regulation had registered with the authorities.

“There are 20 (twenty) cases in various Hi...


Twitter explores co-author tweet feature

Twitter rolls out a new feature

Twitter has rolled out yet another useful functionality for its users. Twitter’s DM section now has an improved search bar for users to easily look for specific chats and messages. This announcement was made via a recent tweet. The search bar in Twitter’s DM section allows users to look for


BARC 13th Week: Star Maa leads in all genres

BARC Rating 11th Week: Star Maa maintains lead position in all genres

Broadcasting Audience Research Council (BARC) 11th Week (12th March – 18th March 2022) has released its report. In India, Star Maa is continued to dominate the list of top 10 channels for the past two weeks across all genres (All India 2+), the channel registered 2772.45 impressions. Sun TV has bagged the second position with 2446.61


Edtech firm Byju’s named sponsor for Fifa WC ’22

Edtech firm Byju’s named sponsor for Fifa WC ’22

Ed-tech company BYJU'S, which also sponsors the Indian cricket team,  on Thursday said it has been named as an official sponsor of the FIFA World Cup 2022 to be held at Qatar. BYJU'S, through this partnership, will leverage its rights to the football World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with football ...