BARC resumes audience ratings for TV news channels

BARC report: Hindi TV channels’ ad volumes grew 15% Dec-21 vs. 2020

Even as the country continues to debate whether lockdowns are an easy way out to arrest spread of newer variants of COVID-19 virus, the BARC India Think Report for December 2021 showed Q4 of last year recorded the highest ad volumes for a quarter since 2019 with a bumper festive spike.


Telcos implement TRAI rules on monthly voucher schemes

Trai issues directive to DPOs on EPG channel classifications

The Telecom Regulatory Authority of India (TRAI) on Monday in a directive reminded the distribution platforms of video services to ensure that TV channels are listed under one genre and only once in the EPG, making it clear multiple entries were not allowed under the rules.

Quoting f...