Meta Platforms is rolling out new generative AI tools for all advertisers, expanding on an earlier test of the features that let marketers create images and text more quickly. Meta’s tools use artificial intelligence to generate background images for products, come up with different variations of advertis...
Tag: Indianbroadcastingworld
Sony LIV to adapt crime drama ‘Magpie’ as ‘Kan Khajura’
Sony LIV has announced plans to adapt the popular crime drama series 'Magpie,' originally produced by yes TV and Donna & Shula Productions (Tehran), into an Indian version titled 'Kan Khajura.' 'Magpie' recently concluded its second season on yes TV, receiving widespread acclaim and positive reviews....
Meta, ICC launches creator campaign
Meta, in a groundbreaking partnership with the International Cricket Council (ICC), has launched an ambitious creator campaign for the upcoming ICC Men’s Cricket World Cup 2023. This extraordinary initiative involves more than 500 creators and aims to offer cricket enthusiasts worldwide unpar...
AT&T explores DirecTV options amidst ongoing Pay-TV subscription decline
AT&T has begun to explore options for its 70 percent stake in DirecTV as it approaches the end of an agreement under which it can legally sell its interest in America’s third-largest pay-TV provider. Among AT&T’s options are: a dividend recapitalisation, adding a new investor, or selling the stak...
PunToon Kids partners with Doordarshan for new show
PunToon Kids, a rapidly growing YouTube network renowned for its engaging and educational animated content for children, has announced a groundbreaking partnership with Doordarshan, India's public service ...
IAA celebrates 85 Years of global impact
The International Advertising Association (IAA), the world's leading network of marketing and communications professionals and the global umbrella organization for the marketing and advertising industry, is celebrating a significant milestone this October - its 85th anniversary. To mark this momentous ...