BARC 12th Week: Sun TV leads in all genres

BARC Rating 19th Week: Sun TV maintains the lead position in all genres

Broadcasting Audience Research Council (BARC) 18th Week (7th May – 13th May 2022) has released its report. In India, Sun TV is continued to dominate the list of top 10 channels for the past three weeks across all genres (All India 2+), the channel registered 2373.16 impressions. Star Maa is in the second spot with 2240.67 impressions, and ...


LTI expands its global partnership with Google Cloud

LTI expands its global partnership with Google Cloud

Larsen & Toubro Infotech, the global technology consulting and digital solutions company is expanding its global partnership with Google Cloud. LTI is setting up a dedicated Business Unit for Google Cloud’s six key solution pillars: Application Modernization, Data Management, Infrastructure Modernization, Smart Analytics, Artificial Intel...


DNEG signs multi-year agreement with Netflix

DNEG signs multi-year agreement with Netflix

Visual effects (VFX) and animation company Double Negative (DNX) have announced the signing of a new, multi-year services agreement with streaming service Netflix. The non-exclusive agreement covers the provision of visual effects and virtual production services by DNEG for Netflix series and feature programming. The new agreement extends ...


Pradeep Hejmadi joins SET as Head-Business Operations

Pradeep Hejmadi joins SET as Head-Business Operations

Sony Pictures Networks India (SPNI) has appointed Pradeep Hejmadi as Head-Business Operations for Sony Entertainment Television (SET). He will report to Danish Khan, EVP & Business Head – SET, Sony LIV, and StudioNext. The company has also roped in Rakesh Chakraborty as Head of Fiction Programming, Strategy, & Insights for SET. ...


SPN launches ‘Non-Stop Cricket’ campaign

SPN launches ‘Non-Stop Cricket’ campaign

Sony Sports Network (SPN) has launched its new campaign ‘Non-Stop cricket’, featuring cricketer Smriti Mandhana and actor Pankaj Tripathi. The campaign emphasizes the cricket roster on the network with the tagline ‘Ab cricket fans ke paas hai celebration ka big reason, kyunki sony pe dikhega cricket ka full season’. The campaign consists o...