According to recent WARC Media Platform data, YouTube continues to hold a commanding position in the online video advertising market. Through its multi-format video strategies, the platform is actively seeking ways to foster deeper connections with viewers, creators, and brands. YouTube has surpassed N...
Tag: industry news
NBCUniversal, JioCinema enter into multi-year partnership
NBCUniversal (NBCU) and Viacom18's streaming service, JioCinema, have announced a multi-year partnership that will bring thousands of hours of NBCU films and TV series to India. This collaboration significantly expands JioCinema's programme offering and ensures that their viewers can enjoy titles fr...
Zee Studios to explore producing films that could travel globally
Reaping the benefits of a new strategy, Zee Studios, the producers of Anurag Kashyap’s Cannes 2023 Midnight Screenings title ‘Kennedy’, is looking to build on the breakthroughs it has ...
IT Minister allays fears on govt-appointed fact-check body
The upcoming Digital Personal Data Protection Bill will drive "deep behavioural changes" among those platforms in India that have for long exploited or misused personal data, Union Minister for Electronics and IT Rajeev Chandrasekhar has asserted. In an interview to PTI, the deputy IT Minister said also sought...
Anirudh Singh roped in for new show of Atrangii TV
Atrangii TV has been the home for entertaining shows and has an exciting lineup of shows in the works, all of which are set to entertain audiences. Anirudh Singh, an actor, has been cast in a key role in Chitra Vakil Sharma's new show.
Sony AATH launches new show ‘Kolpopurer Golpo’
Sony AATH is bringing forth a family animation show titled ‘Kolpopurer Golpo’. Set against the backdrop of Kolpopur, a small village in Bengal during the late 17th century, the show captures the culture, emotions, and everyday life of a common man. It revolves around the s...