YouTube revealed its latest approach to featuring Shorts in advertising campaigns during the IAB NewFronts event, to capture the attention of the engaged YouTube audience. YouTube also debuted its new
Tag: industry news
Amazon announces premium, ad-supported content across channels
At the Interactive Advertising Bureau's 2023 NewFronts, held on May 1 in New York City, Amazon executives and a slew of celebrity guests unveiled a slate of streaming content and associated advertising capabilities. New and upcoming opportunities span Prime Video, Amazon Freevee, Fire TV, Twitch, A...
TATA IPL Fan Parks hit massive crowd action on JioCinema
JioCinema, the TATA Indian Premier League's digital rights holder, invited fans to a thrilling TATA IPL Fan Park experience in Vadodara, Kurnool, Bardhaman, Jalgaon, Varanasi, Karnal, and Thoothukudi as excitement around the league reached new heights over the weekend. Thousands turned out...
Govt to release Digital India Act first draft by end of July
The first draft of India's impending new law for the tech sector, known as the Digital India Act, is expected to be released by the end of July or early August.
According to the Economic Times newspaper, senior government officials said the Centre may se...Indian-origin actor-writer Meera Syal conferred BAFTA fellowship
Popular UK-based Indian-origin actor-writer Meera Syal has been conferred a BAFTA Fellowship, the highest accolade bestowed by the British Academy of Film and Television Arts (BAFTA) upon an individual in recognition of an outstanding and exceptional contribution ...
NDTV Q4 profit plunge on weak advertising demand
Indian broadcaster New Delhi Television Ltd (NDTV), part of the Adani Group, posted a 97.6 percent plunge in quarterly profit yesterday due to weak advertising demand.
The resul...