Catering to India’s dynamic young audience, Viacom18’s Youth, Music, and English Entertainment (YME) cluster has announced the launch of its new movie channel, Colors Cineplex Superhits. With the launch of the channel, the network will
Tag: news update
AVIA’s CAP consumer survey shows benefits of site blocking
The Coalition Against Piracy (CAP)’s most recent YouGov consumer surveys show that while piracy continues to be a major concern around the Asia Pacific region, particularly in Vietnam, Malaysia and the Philippines where 61 percent of consumers admit to accessing pirate services in each country, site blocking, and in ...
With Sports18 arrival, Indian sports b’cast scene just got jazzed up
With the announcement of the prices of the sports channels, the Reliance Industries-controlled Network18/Viacom18 group just made it public that the media company is all set to shake up the sports broadcasting arena --- probably akin to the disruption that Reliance did with the launch of its Jio telecom services few ...
Shashi Sinha appointed new BARC India Chairman
Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC) India by the Board following its meeting held on Friday.
Sinha, who also represents the Advertising Agencies Association of I...
Meta makes it easier for brands to create 3D ads on FB, Insta
Meta Platforms Inc. will make it easier for brands to run three-dimensional ads on Facebook and Instagram through a new partnership with an ecommerce technology firm, VNTANA. Via the new integration, VNTANA would allow brands to upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and others and automatically con...
T-Series, RED FM gear up for ‘Indie Hai Hum’ S3
Asia’s largest music label, publisher and film studios, T-Series, and one of India’s largest private radio network, RED FM, have collaborated for 'Indie Hai Hum' Season 3. With the previous season gaining massive appreciation and success, in the third season audiences are promised more f...