Vedantu announces broadcast association with IPL 2022

Vedantu announces broadcast association with IPL 2022

Vedantu, the LIVE online learning platform, has announced the broadcast association with IPL for the upcoming season of the Tata Indian Premier League (IPL) 2022 starting on March 26, 2022. Vedantu will be one of the key advertisers on the Star Sports Network for the IPL 2022 this season as part of this deal. The second-largest K-12 brand ...


TV9 retained No.1 network as per BARC data

TV9 says retained No. 1 network as per BARC data

Seventy-four weeks of a concerted effort to cover up the emergence of a new leader in the Hindi news genre has come to naught. As TV9 Bharatvarsh has become the country’s most-watched national Hindi news channel disrupting the old order dominated by legacy channels. The BARC data for television news channels


Channels kept pace with evolving consumer preferences: MK Anand

Channels kept pace with evolving consumer preferences: MK Anand

Times Now MD& CEO MK Anand welcomed the resumption of BARC audience data for news channels, saying the network has been able to keep pace with changing viewer preferences. MK Anand said, “The last two years have been extremely tough, with the pandemic transforming the world. People’s lives changed dramatically altering consumer behavior a...


Disney+Hotstar campaign rides SRK charm, wit

Disney+Hotstar campaign rides SRK charm,wit

So good was the campaign and so high is the brand value of King Khan, aka Shahrukh Khan, that even some mainstream media fell for it. If SRK is announcing the launch of his own streaming platform, it’s newsworthy.

In the end, it turned out to be a brilliant