According to recent WARC Media Platform data, YouTube continues to hold a commanding position in the online video advertising market. Through its multi-format video strategies, the platform is actively seeking ways to foster deeper connections with viewers, creators, and brands. YouTube has surpassed N...
Tag: OTT News
NBCUniversal, JioCinema enter into multi-year partnership
NBCUniversal (NBCU) and Viacom18's streaming service, JioCinema, have announced a multi-year partnership that will bring thousands of hours of NBCU films and TV series to India. This collaboration significantly expands JioCinema's programme offering and ensures that their viewers can enjoy titles fr...
Disney Star’s Arjun Kohli joins Viacom18 Sports
Arjun Kohli has joined Viacom18 Sports as Director of Sales – TV & Digital (JioCinema), according to his LinkedIn post. In his new role, he will be an integral part of the ad sales team. Kohli previously worked at Disney Star as an Account Director for Star Sports Network. He was instrumental in managing corporate sponsorships for the
Bachchan-curated fragrances firm Legend 1942 partners with Smytten
Smytten, India's largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with Legend 1942, an Indian fragrance brand whose products are curated by Indian film legend Amitabh Bachchan. Armed with a firm grasp on the pulse of India and in partnership with sea...
Harsh Jain elected as new chairman of IAMAI till 2025
Harsh Jain, co-founder, and CEO of Dream Sports, has been elected chairman of the Internet and Mobile Association of India (IAMAI). He will be in charge for the next two years. Jain takes over for Sanjay Gupta, Google India's vice president and country manager. The association's vice-chairman and treasur...
BARC ratings: CNN-News18 tops English news genre
As per the latest data released by the Broadcast Audience Research Council (BARC) India, CNN-News18 has continued its dominance in the English news segment, with 243 AMA’000s on ...