MX Player rides high on ‘Dharavi Bank’

MX Player rides high on ‘Dharavi Bank’

The recent release of its high-octane, crime-thriller MX Original Series Dharavi Bank,' India's entertainment Super App - MX Player, increases its popularity among all stakeholders. Following significant viewer support, which resulted in a 4x increase in subscriptions on MX Gold, the show continues to ga...


WPP acquires Canadian commerce agency Diff

WPP acquires Canadian commerce agency Diff

WPP has announced the acquisition of Diff, a Montreal-based advertising agency. Diff is a multi-award-winning developer of custom commerce solutions with specialized capabilities for the rapidly expanding Shopify commerce ecosystem. The 115-person company, founded in 2011 by Benjamin Crudo, will join the ...


Google

Google to rollout anti-misinformation campaign in India

Google's Jigsaw subsidiary is launching a new anti-misinformation project in India, aimed at preventing misleading information that has been blamed for inciting violence, a top executive said. The initiative will use "prebunking" videos --- designed to counter false claims before they become widespread --...