The Indian direct broadcast satellite service provider, Tata Play, has introduced Tamil, Telugu, and Kannada extensions of its popular platform service, ‘Videshi Kahaniyan’. The Tamil, Telugu, and Kannada editions of ‘Videshi Kahaniyan’ wil...
Tag: OTT Platform
Nielsen enables ‘Always On’ measurement for YouTube campaigns
Nielsen’s ‘Always On’ Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s coverage of YouTube and YouTube TV in DAR and will provide advertisers and agencies with the data needed to better understand reach, m...
Zee completes 30 years in India
The private satellite TV industry, the catalyst of the Indian Media & Entertainment Industry, ZEE Entertainment Enterprises Ltd., marks the completion of 30 glorious years in India. In its glorious journey of three decades, the Company has consistently evolved, paving its way to become one of the most iconic home-grown brands. From a h...
Zee Media quits the world of BARC audience ratings
In a bold and decisive decision, Zee Media (housing the Zee branded news channels) has decided to quit the BARC India-generated audience ratings system.
In a late evening statement on Tuesday, Zee Me...
CCI gives conditional okay to Sony-Zee merger deal
Competition Commission of India (CCI) on Tuesday gave its conditional approval for the proposed merger between media groups Sony and Zee, a PTI report said earlier in the day.
The approval has ...
‘Brahmastra Part One’ earns Rs. 425 crore worldwide
‘Brahmastra Part One: Shiva’ has raised Rs 425 crore in gross box office collection worldwide for 2022, the makers said on Tuesday. Billed as a trilogy, the first instalment of the big-budget fantasy adventure epic, starring Ranbir Kapoor, Alia Bh...