Meta Platforms Inc. will make it easier for brands to run three-dimensional ads on Facebook and Instagram through a new partnership with an ecommerce technology firm, VNTANA. Via the new integration, VNTANA would allow brands to upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and others and automatically con...
Tag: OTT Platform
Invesco patches up with Zee patch ahead of Sony merger
The US investment firm Invesco said on Thursday it would abandon efforts to shake up top management at Zee Entertainment, citing a planned merger between the Indian TV network and the local unit of Japan's Sony Group, Sony Pictures Networks India (SPNI). Zee's shares rocketed 18 percent higher on the news. Alleging corporate governance iss...
Digital publisher responsible for news content, not a OTT platform: MIB
The digital regulations, introduced by the Indian government in 2021, has helped bring about a “lot of discipline” in a sector of the media and entertainment industry, according to a top official.
Speaking recently at a roundtable on news broadcasting at the India Pavilion at Dubai E...
TV9 says retained No. 1 network as per BARC data
Seventy-four weeks of a concerted effort to cover up the emergence of a new leader in the Hindi news genre has come to naught. As TV9 Bharatvarsh has become the country’s most-watched national Hindi news channel disrupting the old order dominated by legacy channels. The BARC data for television news channels
Channels kept pace with evolving consumer preferences: MK Anand
Times Now MD& CEO MK Anand welcomed the resumption of BARC audience data for news channels, saying the network has been able to keep pace with changing viewer preferences. MK Anand said, “The last two years have been extremely tough, with the pandemic transforming the world. People’s lives changed dramatically altering consumer behavior a...
Republic says emerged No. 1 network as per BARC data
Republic Media Network claimed it stood vindicated as its channels emerged as the numero uno as per BARC audience data. In a statement it said, across Republic TV, Republic Bharat has continued to dominate the Hindi news genre ...