Nielsen

Nielsen, MMS announce cross-media measurement expansion

Nielsen, a global leader in audience measurement, data and analytics, and Sweden's Joint Industry Committee MMS - Mediamätning I Skandinavien AB, have announced the expansion of cross-media measurement service, also known as total measurement. The first metric to be introduced to the market is tota...


Meta

Meta testing paid subscription service

Meta Platforms yesterday announced that it is testing a monthly subscription service, called Meta Verified, which will let users verify their accounts using a government ID and get a blue badge, as it looks to help content creators grow and build communities. The subscription bundle for