Nielsen, a global leader in audience measurement, data and analytics, and Sweden's Joint Industry Committee MMS - Mediamätning I Skandinavien AB, have announced the expansion of cross-media measurement service, also known as total measurement. The first metric to be introduced to the market is tota...
Tag: OTT Platform
No plans to launch ads on India service: Netflix co-chief
During his recent visit to India, Co-Chief Executive Officer Ted Sarandos stated that Netflix saw a 25 percent increase in revenue and a 30 percent increase in engagement and watch time. He went on to say that the Indian market would experien...
Media QuickView: Interim TV blackout to impact b’casters’ ad revenue
By Karan Taurani@Elara Caps
As per media reports, three large broadcasters (Sony, Zee, Star) have disconnected their services from few MSO networks due to a quarrel over NTO 3.0.
Ninety percent of operators, both DTH ...Meta testing paid subscription service
Meta Platforms yesterday announced that it is testing a monthly subscription service, called Meta Verified, which will let users verify their accounts using a government ID and get a blue badge, as it looks to help content creators grow and build communities. The subscription bundle for
Zee Telugu announces special episodes of ‘Omkaram Yatra’
On the auspicious occasion of ‘Maha Shivratri’ on February 18, Zee Telugu is all set to embark on an epic and spiritual journey, presenting Lord Shiva's pious story and glory through a specially crafted episode- ‘Omkaram Yatra’. ...
‘Seedhi Baat’ returns with Sudhir Chaudhary on Aaj Tak
A new season of Aaj Tak's iconic program 'Seedhi Baat' has begun. Sudhir Chaudhary, India's popular anchor, host, and senior journalist, who currently hosts the number one program at 9 p.m., 'Black and white,' is set to be the anchor for the