Disney, Trade Desk in pact for advertising solutions

Disney, Trade Desk in pact for advertising solutions

Disney Advertising and global advertising technology company The Trade Desk have reached a landmark agreement to power greater audience activation at scale programmatically.

This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of pre...


Spotify introduces new Apple Watch app

Spotify expands video podcasts for creators

Swedish music streaming platform Spotify has announced expansion of video podcasts for creators in six new countries, including Germany, France, Italy, Spain, Brazil, and Mexico. This is the first time Spotify has allowed this feature in non-English speaking countries. "These are markets with especially strong podcast creator communities t...


Mirchi Plus announces ‘Manohar Kahaniyaan’ audio series

Mirchi Plus announces ‘Manohar Kahaniyaan’ audio series

Mirchi, the city-centric music and entertainment company, launched its brand-new audio series ‘Manohar Kahaniyaan’, exclusively on the Mirchi Plus App. The 13-episode series is an adaptation of the famous Hindi pulp fiction magazine of the 90s ‘Manohar Kahaniyaan’. ‘Manohar Kahaniyaan’ makes a great entertainer for the listeners as it brin...


Netflix partners with Microsoft for ad-supported service

Netflix partners with Microsoft for ad-supported service

Netflix Inc and Microsoft said on Wednesday the latter has been selected as technology and sales partner for the streamer’s planned ad-supported subscription offering. The streaming giant is looking to plug slowing subscriber growth by rolling out a cheaper plan supported by ad revenues, according to news reports filed by Reuters and CNBC. ...


YouTube disables picture-in-picture mode globally

YouTube disables picture-in-picture mode globally

Google-owned video streaming platform YouTube has disabled the picture-in-picture (PiP) mode globally on all iOS and iPadOS 15.0 and higher-running devices. Global YouTube Premium subscribers will be able to watch videos on their iPhones and iPads in PiP mode, which allows them to browse other apps on their devices while watching the videos i...