Shashi Sinha appointed new BARC India Chairman

Shashi Sinha appointed new BARC India Chairman

Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC) India by the Board following its meeting held on Friday.

Sinha, who also represents the Advertising Agencies Association of I...


Vedantu announces broadcast association with IPL 2022

Vedantu announces broadcast association with IPL 2022

Vedantu, the LIVE online learning platform, has announced the broadcast association with IPL for the upcoming season of the Tata Indian Premier League (IPL) 2022 starting on March 26, 2022. Vedantu will be one of the key advertisers on the Star Sports Network for the IPL 2022 this season as part of this deal. The second-largest K-12 brand ...


Meta makes it easier for brands to create 3D ads on FB, Insta

Meta makes it easier for brands to create 3D ads on FB, Insta

Meta Platforms Inc. will make it easier for brands to run three-dimensional ads on Facebook and Instagram through a new partnership with an ecommerce technology firm, VNTANA. Via the new integration, VNTANA would allow brands to upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and others and automatically con...


Edtech firm Byju’s named sponsor for Fifa WC ’22

Edtech firm Byju’s named sponsor for Fifa WC ’22

Ed-tech company BYJU'S, which also sponsors the Indian cricket team,  on Thursday said it has been named as an official sponsor of the FIFA World Cup 2022 to be held at Qatar. BYJU'S, through this partnership, will leverage its rights to the football World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with football ...


TV9 retained No.1 network as per BARC data

TV9 says retained No. 1 network as per BARC data

Seventy-four weeks of a concerted effort to cover up the emergence of a new leader in the Hindi news genre has come to naught. As TV9 Bharatvarsh has become the country’s most-watched national Hindi news channel disrupting the old order dominated by legacy channels. The BARC data for television news channels


Snapchat announces new AR features

Snapchat rolls out special Holi features

American multimedia instant messaging app Snapchat has rolled out a number of Holi-themed AR lenses and stickers during the festive season. The new themes include Gulaal Bitmoji, specially curated Holi playlists, and various oth...