According to recent WARC Media Platform data, YouTube continues to hold a commanding position in the online video advertising market. Through its multi-format video strategies, the platform is actively seeking ways to foster deeper connections with viewers, creators, and brands. YouTube has surpassed N...
Tag: social media news
NBCUniversal, JioCinema enter into multi-year partnership
NBCUniversal (NBCU) and Viacom18's streaming service, JioCinema, have announced a multi-year partnership that will bring thousands of hours of NBCU films and TV series to India. This collaboration significantly expands JioCinema's programme offering and ensures that their viewers can enjoy titles fr...
Assam CM Sarma on ‘Aap Ki Adalat’: K’taka govt. may fall after ‘24 LS polls
Zee Studios to explore producing films that could travel globally
Reaping the benefits of a new strategy, Zee Studios, the producers of Anurag Kashyap’s Cannes 2023 Midnight Screenings title ‘Kennedy’, is looking to build on the breakthroughs it has ...
IT Minister allays fears on govt-appointed fact-check body
The upcoming Digital Personal Data Protection Bill will drive "deep behavioural changes" among those platforms in India that have for long exploited or misused personal data, Union Minister for Electronics and IT Rajeev Chandrasekhar has asserted. In an interview to PTI, the deputy IT Minister said also sought...
Bachchan-curated fragrances firm Legend 1942 partners with Smytten
Smytten, India's largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with Legend 1942, an Indian fragrance brand whose products are curated by Indian film legend Amitabh Bachchan. Armed with a firm grasp on the pulse of India and in partnership with sea...