The next 10 years will be ruled by Indian stories as streaming allows more content diversity, and global distribution of the country’s content, as per Sushant Sreeram, Country Director, Prime Video (India). Sreeram said in a keynote address at the FICCI Frames 2023 convention on OTT: Powering India...
Tag: social media news
Meta adds new tools
Mark Zuckerberg, CEO of Meta, announced new features that will make it easier for users to discover and personalize Facebook Reels recommendations. The company is introducing new personalization controls for Reels that will allow users to choose what they want to see more of or less of. The user...
Indian M&E grew 20% in 2022; digital media up by 27%: Ficci-EY report
The Indian media and entertainment (M&E) sector grew 20 per cent in 2022 to reach Rs 2.1 trillion, 10 per cent above its pre-pandemic levels in 2019, according to a Ficci-EY report released yesterday.
The digital media’s contribution t...
Govt is supporter of M&E industry to help it reach world stage: MIB Secy Chandra
The government would like to be facilitators and supporters of the media and entertainment industry so that it reaches the world stage, a top Indian government official said yesterday, adding the sector needs to step up the game to ‘catch up with the world’.
...Snap introduces new solutions for advertisers
Snapchat announced new offerings for advertisers to expand their reach on the platform, work with creators, and activate with content partners at the IAB NewFronts event. The First Story feature allows advertisers to reserve the ...
‘Air’ to debut on Prime Video May 12
‘Air’, Ben Affleck's new film about Michael Jordan's game-changing partnership with Nike's basketball division, will be released on Prime Video on May 12.
The film will be available to Prime Video subscribers in English, Hindi, Tamil, Telugu, Kannada and Mala...