India hosts ITU meets to advance global TV tech standards

India hosts ITU meets to advance global TV tech standards

India played host to ITU meetings relating to global audio-visual technology standards, making significant contributions to discussions in the Study Group 9 deliberations that were held in-person for the first time after the COVID-19 pandemic outbreak. The Indian del...


YouTube

YouTube announces new updates for CTV advertisers

The YouTube Brandcast Upfront 2023 saw the video-sharing platform place a large bet on Google AI, as well as YouTube Select, which introduced new options for CTV advertisers and content viewers worldwide. YouTube announced two new developments for its streaming offering, YouTube Select, in a company blog...


fan park

IPL on TV continues to lose both viewers & advertisers

In week 6, television advertisers fell by 40 percent. The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV. Advertisers in digital, on the other hand, number in the hundreds. TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current se...


Apple store

Apple expands online Apple Store in Vietnam

Apple has announced the expansion of its online Apple Store in Vietnam, allowing customers to shop directly with Apple and receive service. "With today's expansion, we're proud to offer customers an incredible new way to discover and shop for our amazing products and services, connect with our knowledge...