India played host to ITU meetings relating to global audio-visual technology standards, making significant contributions to discussions in the Study Group 9 deliberations that were held in-person for the first time after the COVID-19 pandemic outbreak. The Indian del...
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YouTube announces new updates for CTV advertisers
The YouTube Brandcast Upfront 2023 saw the video-sharing platform place a large bet on Google AI, as well as YouTube Select, which introduced new options for CTV advertisers and content viewers worldwide. YouTube announced two new developments for its streaming offering, YouTube Select, in a company blog...
IPL on TV continues to lose both viewers & advertisers
In week 6, television advertisers fell by 40 percent. The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV. Advertisers in digital, on the other hand, number in the hundreds. TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current se...
Fremantle India aims to be TV industry’s leading green warrior
Over the years, production sets are one of the major causes of carbon emissions harming the environment. While many have tried to change their ways, Fremantle India has gone one step forward and collaborated with Albert, a BAFTA-sponsored non-profit initiative, ensuring...
SC paves way for Bengal screening of ‘The Kerala Story’ with riders
Controversial film ‘The Kerala Story’ will be now be screened in theatres of West Bengal as the Supreme Court yesterday stayed its ban in the State while asking its producer to put a disclaimer that the movie was a “fic...
Apple expands online Apple Store in Vietnam
Apple has announced the expansion of its online Apple Store in Vietnam, allowing customers to shop directly with Apple and receive service. "With today's expansion, we're proud to offer customers an incredible new way to discover and shop for our amazing products and services, connect with our knowledge...