online

YouTube emerges preferred online platform for Indians

YouTube has become the platform of choice for four out of every five people online in India while its short-video making app has grown in popularity, with 96 per cent aged 18 to 44 in the country using YouTube Shorts, the company revealed on Wednesday. With an average of 70 billion daily views globally, YouTube Shorts continues to grow in pop...


videos

YouTube’s Shorts may impact long-form videos

YouTube’s TikTok competitor Shorts may cannibalise the core, long-form video business of the Google-owned video streaming platform, the media reported. According to a report in IANS, citing veteran YouTube staff, the short-video platform Shorts “risks cannibalising its core business”. Google recently ...


zoom

Zoom surpasses 7 mn YouTube subscribers

Zoom, India's one-stop youth entertainment destination, cements its unrivaled leadership in the lifestyle and entertainment category with a monumental achievement, surpassing 7 million YouTube subscribers. Zoom garnered an impressive 116.99 million video views on YouTube in July, making it the most-watched YouTu...